Customers using banking mobility solutions
Only Africans have fixed incomes
Orabank is committed to offering a complete digital offering that enhances customer empowerment in their relationship with the bank.
Orabank is setting up a digital policy designed not only to meet the needs of an increasingly connected, mobile clientele eager for innovative banking and financial services, but to penetrate new niches of unbanked customers. Today, it’s about leading the service to the customer; he does not move more systematically in agencies and expects to be able to get services from where he is, from the moment he has an internet connection.
The Orabank Group is setting up an infrastructure and a dedicated “Digital Financial Services” division to offer digital banking services (e-banking, mobile banking, mobile money). We also create customer relationship centers to assist our customers in their journey and experience with Orabank. Orabank is an authorized agent of several money transfer operators: Wari, Sigue, Oryx, Western Union, MoneyGram, RIA, Joni Joni Money Transfer and Small World.
Orabank is committed to giving African people access to banking, to reduce their social exclusion.
Digitization is a growth driver to collect more deposits and the Orabank Group wishes to take an important position in the banking sector and the financing of the economies in sub-Saharan Africa by being a responsible and citizen economic actor. Since significant populations are still far from our services, the Orabank Group must promote economic and financial integration, thanks to new technologies that are anchored durably in uses. The deployment of the digitalisation strategy makes it possible to reach a broader target while diversifying our sources of income. In the sub-Saharan region, we can expect a significant expansion of financialisation via mobile. We are positioning ourselves on this new customer segment with more adapted products. Orabank’s strategic ambition is to build a profitable, efficient group, serving a clientele for which it can find innovative solutions, including for those with lower incomes, and where it is good to work. Through our funding, we are more interested in helping to create local wealth and jobs. The first phase of digitization began in Togo with the launch of the omnichannel platform called KEAZ. It offers a range of internet banking products for private and corporate customers, but also offers a mobile application and Agency Banking platform for distributors or sub-agents. The mobile application “My KEAZ” is available on Apple stores and Google Play but also has a USSD interface for non-smartphone phones
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