Stakeholder engagement

Innovation is at the heart of the Group’s concerns in order to go even further in optimizing the customer experience. The KEAZ platform, launched as a pilot in the Orabank Togo banking network, is a perfect illustration of this. A digital banking platform, KEAZ represents by its functionalities, accessibility, and simplicity a tool adapted to the new uses of our customers. It will be deployed to the other countries of the Group during 2020.
Since July 2019, Orabank has been offering its customers in Togo a portfolio of innovative digital banking services and self-service branches (applications, wallet, e-banking, and agency banking) under the name KEAZ.
This is an omnichannel offering for consumers and professionals, as well as an app that can be downloaded from the Apple Store and Google Play. Customers of Orabank Togo, the pilot site, will be the first to benefit, followed by those from other countries of the Group. With KEAZ, Orabank launches a wide range of digital products. This means not only equipping mobile phone users with digital products but also making banking services accessible and available to all segments of the population by developing a genuine proximity relationship through an ambitious commercial approach.
The platform provides Internet Banking for home, Internet Banking for business, Internet Banking for sub-agents, Mobile Banking / Wallet (Apple/Android and USSD), and ATM (multi-function ATM for cash deposit, card-free withdrawal, account and customer information update). Several other services, such as the payment of water and electricity bills, person-to-person payments, the electronic wallet (eVoucher) for card-free ATM withdrawals and money transfer services will be offered on the KEAZ platform.
In 2021, Oragroup completed the production phase of its omnichannel platform KEAZ, which is currently deployed in 11 out of 12 countries. KEAZ CASH is the electronic wallet available in the KEAZ offer for individuals and allows for card-free cash withdrawal operations and the sending and receiving of electronic money. This feature also allows non-customers of the bank to receive e-money via KEAZ.
In 2022, three years after the launch of its KEAZ application, the Orabank Group is preparing to deploy new functionalities on its KEAZ platform such as transfers to prepaid cards, delegation of power, generation of “payment tokens”, payment programming, and the possibility for economic actors to carry out new types of operations through the application.
Orabank Togo promoted the new application interface on June 10, 2022. In 2022, the Orabank Group launched its KEAZ EXPERIENCE campaign and the digital platform KEAZ. This campaign was an opportunity for the Group to present its application which contains 3 universes: MY KEAD, KEAZ PRO, and KEAZ SPOT.
In addition to equipping mobile phone users with digital products, the goal is to make banking services accessible and available to all segments of the population by developing a genuine proximity relationship through an ambitious commercial approach.
Commercially, 2023 will be difficult. Growth is around 20% on deposits and net bank income, but 2023 will be more difficult than 2022 due to tighter monetary policy and its impacts. Our approach is based on many adjustments. Our challenge in trade is to have the right human capital in some countries, with men and women who are experienced in this situation, to rise from the level of cash managers and sell banking products and services. It’s a challenge that we have to deal with in our environment, which is difficult to move, but it would allow us to be more resilient in an increasingly competitive marketplace.